Is it any wonder that businesses expect automatic profit by entering the social media sphere, and are then disappointed when things don’t go exactly how they had wanted? Consumers don’t purchase goods directly from Facebook fan pages. Businesses don’t earn any profit by creating Facebook, Twitter, and Instagram accounts. But by acting in this vein of thought, companies are missing the whole point of social media: it is meant to be conversational, not transactional.
Let’s face it: we live in an era of instant gratification. The fact is, social media doesn’t automatically bring in money. Instead, it helps to create a buzz about the business. And it’s this buzz that brings in the bucks. Let’s break it down.
Suppose you run a business and you already have a website. Fantastic. You’re already on the right track. If you ran a business that didn’t have a website, we’d be worried, and your business would already be dead in the water. To create more conversation about the business, bring in more traffic to the website, and establish further brand credibility with prospective customers, it would behoove you to create accounts with Facebook, Twitter, YouTube, Instagram, Tumblr, and LinkedIn. By utilizing all of these social media platforms, you’ll be able to reach a larger audience than if you just used your website. Not only will you be reaching more consumers, but you’re enhancing your search engine optimization and encouraging traffic back to your website, where the real transactions occur.
Here at Redfeather Communications, we have social media experts that can do all this for you. How 21st Century is that?
It’s time to face the tweets, business owners. In this digital age, consumers are more likely to go online to receive notifications about companies and follow a provided link than to read an advertisement and type in a website address. We’ve gotten lazier as a society, but with social media, you can use society’s sloth to your advantage. Plus, social media is mostly free for everyone. Putting an ad in a glossy magazine or on the side of a bus can cost you big bucks. While you should consider these types of advertisements to make your brand awareness campaign more well rounded, you need to remember that most people these days have some sort of social media account. So what do you say? Let’s start a conversation and let the transaction happen organically.