Imagine for a second that you’re a journalist. Would you rather write about the startup founder who decided to go independent after 15 years in middle management? Or would you be able to make more of a story out of the startup founder who just ran a high-heel race with her dog? We know what we think is more interesting.
Good PR tells a story. It allows an organization to nurture the relationship between itself and its audience and to match its concerns and attitudes with like-minded consumers. PR guides public opinion in the direction an organization wants to go. Also, it’s excellent for establishing credibility.
As an organization grows, it naturally becomes prominent in its community and industry. It’s more newsworthy, which improves its PR opportunities. So, tomorrow’s PR plan will always be stronger than today’s. However, good PR can’t happen without effort. It requires:
- Careful planning and persistent effort
- Strategic focus on newsworthy information, special events, product launches, and developments
- Philanthropic participation
- Engagement in industry matters and panel discussions as an expert and leader
Traditionally, press releases, articles and interviews were used to get PR messages across. While these tools certainly still apply today, the fast-paced nature of news content on social media platforms such as Twitter, Facebook, YouTube, and LinkedIn has made it necessary for companies to also maintain a Public Relations presence in this digital world too. Without a PR plan, an organization is missing out on key conversations. With the help of social media, organizations can not only tap into the conversation but they can be active participants.
Organizations that have their fingers on the pulse of social media are able to better connect, anticipate, respond, and re-align strategies effectively. The image of every organization’s performance, behavior, and communication is reflected in the consciousness of its customers. As they say, it can take a lifetime to build and a moment to destroy. So, get building.
Hey, even Bill Gates has been quoted as saying, “If I was down to my last dollar, I’d spend it on Public Relations.” If that’s not evidence for ramping up your PR, we don’t know what is. Clearly, if anyone has followed the PR guidelines above to build, maintain, and manage his reputation, it’s Bill Gates. He certainly knows, and now you do too, that PR is no longer about inundating reporters with the current events of your company. PR is an attitude, a process, a set of beliefs, and a way of behaving in the marketplace–it’s a good story. So, if you’re down to your last dollar, perhaps you better chat with the folks at Redfeather to learn more about how to spend it.